Feeding your pet a raw food diet can have a profound impact on their overall health and wellbeing. Raw food, like the Furballs Choice line, is packed with all-natural, high-quality ingredients that closely mimic the diet your pet's ancestors thrived on in the wild. This means fewer additives, preservatives, and fillers, and more of the essential nutrients they need for peak health.

Some of the incredible benefits of raw food include:

• Improved Digestion: Raw food is easier on your pet's digestive system, leading to fewer gastrointestinal issues and healthier stools.

• Shinier Coat & Healthier Skin: The high levels of omega fatty acids found in raw food contribute to a glossy, healthy coat and can alleviate common skin issues.

• Stronger Immune System: Raw food is rich in essential nutrients and antioxidants that support your pet’s immune system, keeping them strong and healthy.

• Increased Energy: Pets on a raw food diet often experience a boost in energy levels, which means more playtime and vitality in their everyday lives.

• Weight Management: Raw diets are naturally lower in carbohydrates and often help maintain a healthy weight, supporting a balanced metabolism.

• Less poop to scoop: Smaller stools which are small and firm.  They also biodegrade quickly and disappear in a few days.

Furballs Choice is a premium raw food option that offers numerous benefits for your pets, made with only the finest ingredients. When you choose Furballs Choice, you’re choosing:

• 100% Made in Ontario: Proudly produced locally, ensuring top-quality, sustainable products that support the local economy.

• 100% Guaranteed Fresh Product: Every batch is guaranteed to be fresh, maintaining the highest standards in quality.

• 100% Government Inspected Meats: Only the highest-quality, government-inspected meats are used in Furrballs Choice products, ensuring your pets are getting the safest, healthiest options.

• Convenient, Pre-Portioned, Complete & Balanced Diets: Each meal is pre-portioned and perfectly balanced, making it easy to feed your pet a healthy, complete diet without any hassle.

The House Blend formula is regularly updated to reflect the latest in nutritional science, ensuring your pet gets the most balanced and beneficial diet possible.

Current Ingredients Breakdown:

• Chicken – 40%

• Beef (red meat, heart, green tripe, bone) – ~25%

• Offal (liver and kidney) – ~10%

• Pickerel – 20%

• Cooked Eggs – 5%

This mix delivers a powerful combination of protein, calcium, essential fats, and micronutrients—everything your pet needs to thrive.

Convenient & Pre-Portioned for Easy Feeding

Once prepared, the ingredients are fine ground and mixed together, then frozen in 40-pound blocks. Each block is pre-cut into convenient thawing and serving sizes, making mealtime simple and mess-free.

The portions are cut using a band saw, which means exact weight may vary slightly, but each serving is approximately 1 pound—ideal for single-meal use or for multi-pet households.